Did you know that "soap operas" actually came from soap. I came across one of the most interesting articles I've read on Forbes today. In the beginning it talks about how a new soap/detergent company was trying to promote their new product(Detergent) in the early 1930s during the depression stricken era.
What did they do? (Read except below)
"The company decided to innovate by telling these women stories through a newly-commercialized technology called radio. Not just any stories, mind you, but compelling episodic tales of families facing strife, drama, joy and pain – often punctuated with multiple plotlines and cliffhanger endings."
This company was Procter and Gamble.What they did to catch the attention of the then poor housewife was called Content Marketing, which is when companies promote products and services with the use online( radio back then) to interest targeted consumer. Later, Procter & Gamble speedily moved its Guiding Light serial from radio to
TV, following later with their debut of As the World Turns
in 1956. The aptly-named “soap opera” became a staple of American culture and,
by the 1970s, the most lucrative television market around. Now Procter & Gamble is one of the biggest brand advertisers on the planet.
Currently, Procter and Gamble has started a new content marketing campaign called Man of the House, which It’s a multimedia content website providing meaningful tips for men on
cooking, family budgeting, parenting, and the ever faithful advice on
sex and pleasing women in general.. ( Sounds Interesting Right?!)
Click on the links below to read more on what they are doing now and to see what you a startups can do to be noticed and for more info on Man of the House.
http://www.forbes.com/sites/brianclark/2012/04/24/entreproducer/
http://manofthehouse.com/
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